1. Guideline
All-in-one 401(k) and retirement benefits built for small businesses
Guideline provides fully integrated 401(k) plan administration, recordkeeping, and fiduciary services. It connects directly with major SMB payroll platforms like Gusto, Rippling, and QuickBooks to automate participant enrollment and deductions, serving thousands of growing companies.
Pros
- Acts as both 3(16) administrative and 3(38) investment fiduciary
- Direct two-way integration with popular SMB payroll engines
- Transparent pricing with low-cost Vanguard index funds
Cons
- Limited custom investment fund selection outside curated menus
- Support options primarily digital rather than dedicated account managers on entry tiers
