Programmable Messaging (SMS/MMS/WhatsApp)
Modern communication platforms should offer robust messaging capabilities beyond basic text. Look for support for long-code and short-code messaging, MMS for multimedia support, and integration with popular OTT (Over-the-Top) platforms like WhatsApp, which is increasingly vital for customer support in the US market.
Voice and SIP Trunking
Voice APIs allow for call routing, recording, transcription, and interactive voice response (IVR) systems. SIP trunking is particularly important for businesses looking to connect their existing IP-based private branch exchange (PBX) systems to the PSTN, providing a more reliable and scalable alternative to traditional copper-wire telephone lines.
Video and WebRTC Support
For applications requiring real-time interaction, look for WebRTC-based video APIs. These allow for low-latency, browser-based video conferencing without requiring end-users to download plugins. High-quality scaling and screen-sharing capabilities are essential for telehealth, education, and collaboration tools.
Authentication and Security
Security features like One-Time Passwords (OTP), push notifications for login verification, and phone number validation are critical. Ensure the provider supports global compliance standards and has features like fraud protection, which helps block malicious actors from spamming or "toll-free fraud" on your platform.