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    Best Retargeting Software in 2026

    16 tools highlightedUpdated September 2026

    Top Retargeting Software Tools for 2026

    Compare leading retargeting software platforms by pricing, strengths, trade-offs, and best-fit teams.

    #1

    1. AdRoll

    E-commerce Growth Platform: Retargeting, Prospecting, and Brand Awareness.

    4.5

    AdRoll provides an e-commerce growth platform that helps online businesses of all sizes unify their marketing efforts. It offers robust retargeting capabilities across web, social, and email, alongside prospecting tools and brand awareness campaigns to drive customer acquisition and retention effectively.

    Starts with a free tier, then various paid plans based on ad spend and features.
    Best for: E-commerce businesses seeking unified marketing and retargeting.

    Pros

    • Extensive retargeting capabilities across multiple channels.
    • User-friendly interface and good for beginners.
    • Strong analytics and reporting features.

    Cons

    • Pricing can become expensive for high ad spend.
    • Customer support can be slow at times.
    Visit AdRoll
    #2

    2. Criteo

    Performance Marketing Platform for Retail and E-commerce.

    4.3

    Criteo specializes in performance marketing, helping retailers and brands drive sales through personalized retargeting campaigns. Their AI-powered engine optimizes ad delivery across a vast network, ensuring relevant product recommendations to users who have previously shown interest, significantly boosting conversion rates.

    Custom pricing based on ad spend and campaign objectives.
    Best for: Large retailers and e-commerce brands with high ad budgets.

    Pros

    • Highly effective personalized retargeting.
    • Extensive global inventory and reach.
    • AI-driven optimization for improved performance.

    Cons

    • Can be complex for smaller businesses.
    • Requires significant ad spend to see optimal results.
    Visit Criteo
    #3

    3. Retargeter

    Simple and Effective Retargeting for Growing Businesses.

    4

    Retargeter offers a straightforward and effective platform for businesses to re-engage with their website visitors. It simplifies the process of creating highly targeted ad campaigns across various display networks, helping businesses convert hesitant prospects into paying customers with minimal effort and cost.

    Subscription-based plans starting from $299/month.
    Best for: Small to medium-sized businesses needing simple retargeting.

    Pros

    • Easy to set up and manage campaigns.
    • Good for businesses new to retargeting.
    • Responsive customer support.

    Cons

    • Fewer advanced features compared to larger platforms.
    • Limited international reach.
    Visit Retargeter
    #4

    4. SharpSpring (Constant Contact)

    CRM with Marketing Automation, including Retargeting.

    4.2

    SharpSpring, now part of Constant Contact, provides a comprehensive marketing automation platform with integrated CRM capabilities. It includes robust retargeting features that allow businesses to track visitor behavior and serve personalized ads, nurturing leads through the sales funnel with automation and intelligence.

    Plans start from $399/month, annual contracts available.
    Best for: Businesses seeking integrated CRM and marketing automation.

    Pros

    • All-in-one marketing automation and CRM.
    • Visual workflow builder for complex campaigns.
    • Strong lead tracking and scoring.

    Cons

    • Steeper learning curve.
    • Can be costly for very small businesses.
    Visit SharpSpring (Constant Contact)
    #5

    5. RollWorks

    Account-Based Marketing Platform for B2B Growth.

    4.4

    RollWorks, an AdRoll Group company, focuses on account-based marketing (ABM) for B2B companies. It uses data-driven insights to identify target accounts and engage them with personalized ads across channels, including retargeting capabilities, to drive pipeline and revenue within specific accounts.

    Custom pricing based on account-based marketing needs.
    Best for: B2B companies implementing account-based marketing.

    Pros

    • Specialized in B2B account-based marketing.
    • Strong intent data and account-scoring features.
    • Integrates with major CRM platforms.

    Cons

    • Primarily for B2B, less suitable for B2C.
    • Requires a clear ABM strategy to maximize value.
    Visit RollWorks
    #6

    6. Perfect Audience

    Retargeting and Prospecting Ads for Online Businesses.

    4.1

    Perfect Audience, a SharpSpring company, provides self-service retargeting and prospecting solutions. It enables businesses to easily create and manage ad campaigns to re-engage past website visitors and find new customers, offering a flexible platform for various ad formats and inventory.

    Plans vary based on ad spend, starting with a basic tier.
    Best for: Small to medium businesses seeking accessible retargeting.

    Pros

    • User-friendly interface for campaign management.
    • Flexible ad setup and targeting options.
    • Cost-effective for smaller ad budgets.

    Cons

    • Limited advanced optimization features.
    • Some users report occasional glitches.
    Visit Perfect Audience
    #7

    7. RTB House

    Deep Learning Powered Retargeting for Brands and Retailers.

    4.6

    RTB House delivers advanced retargeting solutions powered by deep learning algorithms. It focuses on maximizing campaign performance for brands and retailers by predicting user behavior and delivering highly personalized ad creatives in real-time across a vast programmatic inventory globally, driving exceptional ROI.

    Performance-based pricing models.
    Best for: Large e-commerce and retail brands with high-volume sales.

    Pros

    • Deep learning for hyper-personalized ads.
    • Strong focus on measurable ROI.
    • Extensive global reach and inventory.

    Cons

    • Can be complex for new users.
    • Requires higher ad spend to truly leverage capabilities.
    Visit RTB House
    #8

    8. SteelHouse

    Self-Serve Advertising Platform with Advanced Retargeting.

    4.2

    SteelHouse offers a self-serve advertising platform that empowers brands to launch and manage sophisticated retargeting and prospecting campaigns. It provides creative flexibility, audience segmentation tools, and real-time analytics to optimize ad spend and achieve better campaign results across different channels.

    Starts with a minimum ad spend, custom plans available.
    Best for: Mid-market to enterprise brands with larger ad budgets.

    Pros

    • Robust creative suite and dynamic ads.
    • Strong audience segmentation options.
    • Real-time analytics and reporting.

    Cons

    • Minimum ad spend can be high for small businesses.
    • Interface can be challenging for beginners.
    Visit SteelHouse
    #9

    9. Outbrain

    Native Advertising and Retargeting Platform.

    4

    Outbrain is a leading native advertising platform that also offers retargeting capabilities. It allows businesses to re-engage users who have interacted with their content across premium publisher sites, blending seamlessly with editorial content to provide a non-intrusive and effective way to convert interest into action.

    Varies based on campaign objectives and ad spend.
    Best for: Brands focused on content marketing and native retargeting.

    Pros

    • Strong focus on native ad placements.
    • Access to premium publisher network.
    • Effective for content marketing and brand awareness.

    Cons

    • Less direct response focused than some competitors.
    • Requires good content strategy for optimal results.
    Visit Outbrain
    #10

    10. Taboola

    Discovery Platform for Native Ads and Retargeting.

    4.1

    Taboola is a prominent discovery platform known for its native advertising solutions, which include strong retargeting functionalities. It helps businesses reach users who have previously engaged with their content on leading publisher sites, driving conversions through highly relevant, personalized recommendations and advertisements.

    Custom pricing based on campaign type and scale.
    Best for: Publishers and brands focused on content amplification and discovery.

    Pros

    • Extensive network of top-tier publishers.
    • Effective for increasing content engagement.
    • Good for both branding and performance.

    Cons

    • Can be challenging for beginners to optimize campaigns.
    • Requires careful content selection for best results.
    Visit Taboola
    #11

    11. Quantcast

    Audience Intelligence and Programmatic Advertising.

    4.3

    Quantcast is an audience intelligence and programmatic advertising platform that includes robust retargeting capabilities. It leverages AI and real-time data to help advertisers understand their audiences deeply and reach them with highly relevant ads across the open internet, ensuring efficient spend and improved campaign outcomes.

    Custom pricing varies on campaign scope and data needs.
    Best for: Advertisers needing deep audience insights and programmatic scale.

    Pros

    • Strong audience insights and data platforms.
    • Real-time bidding and optimization.
    • Good for reaching niche audiences effectively.

    Cons

    • Can have a learning curve.
    • Best utilized by experienced marketers.
    Visit Quantcast
    #12

    12. MarinOne

    Unify, automate, and optimize your paid media campaigns.

    4.3

    MarinOne is an advertising management platform that helps businesses optimize their paid search, social, and e-commerce campaigns. It provides tools for bidding, reporting, and A/B testing to improve campaign performance and ROI.

    Custom pricing, generally enterprise-level based on ad spend.
    Best for: Large enterprises and agencies managing extensive paid media campaigns.

    Pros

    • Robust reporting and analytics features.
    • Supports a wide range of advertising channels.
    • Advanced bidding and optimization algorithms.

    Cons

    • Can be complex to set up and use.
    • Higher price point may not be suitable for small businesses.
    Visit MarinOne
    #13

    13. Channable

    Feed management and PPC automation for e-commerce.

    4.5

    Channable is a feed management and PPC automation platform for e-commerce businesses. It helps optimize product feeds for various channels, create dynamic ads, and automate PPC campaigns to drive sales and improve ROI.

    Starts at €39/month for a basic plan, scales with number of items/channels.
    Best for: E-commerce businesses looking to optimize their product feeds and automate PPC.

    Pros

    • Excellent for product feed optimization.
    • Strong automation capabilities for PPC.
    • Integrates with numerous platforms and marketplaces.

    Cons

    • Can have a learning curve.
    • Customer support can sometimes be slow.
    Visit Channable
    #14

    14. Adform

    Unified programmatic platform for media buying and selling.

    4.2

    Adform is an independent and transparent programmatic advertising platform. It offers a full stack of advertising tools, including a demand-side platform (DSP), data management platform (DMP), and ad server, to help advertisers and agencies manage and optimize their campaigns.

    Custom pricing, generally enterprise-level based on ad spend.
    Best for: Brands and agencies seeking a unified and transparent programmatic platform.

    Pros

    • Comprehensive programmatic platform.
    • Strong focus on data privacy and transparency.
    • Good for custom integrations.

    Cons

    • Interface can be overwhelming for new users.
    • Requires a significant investment in time to master.
    Visit Adform
    #15

    15. Sizmek (now part of Amazon)

    Ad management and creative optimization for advertisers.

    4.1

    Sizmek, acquired by Amazon, provides advanced ad management, creative optimization, and data enablement solutions. It helps advertisers create, deliver, and measure high-impact advertising across various channels globally.

    Custom pricing, generally enterprise-level.
    Best for: Large advertisers prioritizing creative optimization and global campaign management.

    Pros

    • Powerful dynamic creative optimization.
    • Extensive global reach and support.
    • Strong integration with Amazon's advertising ecosystem.

    Cons

    • Integration with non-Amazon platforms can be limited.
    • Pricing can be high for smaller budgets.
    Visit Sizmek (now part of Amazon)
    #16

    16. MediaMath

    Programmatic advertising platform for precise audience engagement.

    4.4

    MediaMath is a programmatic advertising company that provides a demand-side platform (DSP) to help agencies and advertisers reach their target audiences more effectively. It offers advanced targeting, optimization, and measurement capabilities.

    Custom pricing plans based on usage and features.
    Best for: Agencies and brands seeking advanced programmatic advertising solutions and audience targeting.

    Pros

    • Advanced audience segmentation and targeting.
    • Robust optimization features for campaign performance.
    • Strong focus on transparency and brand safety.

    Cons

    • Can be complex to navigate for beginners.
    • Requires technical expertise for full utilization.
    Visit MediaMath
    Buyer's Guide

    Retargeting Software Buyer's Guide for 2026

    Everything you need to know before choosing a retargeting software solution — features, pricing, evaluation criteria, and answers to common questions.

    01

    How we compare Retargeting Software for US teams

    This page tracks 16 retargeting software platforms that are actively sold and supported in the United States. Each listing is reviewed for US availability, English-language support during North American business hours, and pricing published in US dollars, so a buyer in New York or San Francisco can shortlist without chasing regional resellers.

    The strongest current options are AdRoll, Criteo, and Retargeter. We look at what each product actually does day to day, where it fits in a US tech stack, and who it is genuinely a good fit for — rather than ranking purely on marketing spend.

    Across the shortlist, the capabilities buyers cite most often are Extensive retargeting capabilities across multiple channels., User-friendly interface and good for beginners., and Highly effective personalized retargeting.. Use those as the baseline: if a vendor cannot match them, it usually needs a very specific reason to stay on your list.

    02

    Retargeting Software pricing in the US

    Published pricing across these retargeting software tools falls into 4 broad shapes: Starts with a free tier, then various paid plans based on ad spend and features., Custom pricing based on ad spend and campaign objectives., Subscription-based plans starting from $299/month., and Plans start from $399/month, annual contracts available.. US list prices are normally quoted per user per month in USD, billed annually, with a discount of roughly 10–20% for the annual commitment.

    At least one option here has a free or freemium tier, which is the cheapest way to validate the workflow before you involve procurement. Free tiers usually cap seats, history, or integrations — confirm those limits before you build a process on top of them.

    Several vendors list quote-only enterprise pricing. Ask for the total first-year cost including implementation, data migration, sandbox environments, and premium support — those line items are where US enterprise deals typically grow 30–50% beyond the seat price.

    Also budget for the non-obvious costs: SSO/SAML is often gated behind a higher tier, API rate limits can force an upgrade, and multi-year contracts frequently include automatic uplift clauses. Sales tax treatment for SaaS varies by state, so confirm whether quotes are tax-inclusive.

    03

    Security, compliance and procurement checks

    For US buyers, security review is usually the step that decides the deal. Before you sign for retargeting software, ask each vendor for a current SOC 2 Type II report, their sub-processor list, and their data residency options — many teams require that data stays in US regions.

    Layer on the regulations that apply to you: HIPAA and a signed BAA for anything touching patient data, CCPA/CPRA obligations for California consumer data, FERPA in education, GLBA in financial services, and FedRAMP or StateRAMP authorization if you sell to public sector. If you have EU users too, check the vendor's Data Privacy Framework certification.

    Practical checklist: SSO and SCIM provisioning, role-based access control, audit logs exportable to your SIEM, documented breach-notification timelines, and a data-deletion path you can actually execute at the end of the contract.

    04

    Which retargeting software option fits your team

    The tools on this page are built for different buyers — E-commerce businesses seeking unified marketing and retargeting., Large retailers and e-commerce brands with high ad budgets., Small to medium-sized businesses needing simple retargeting., and Businesses seeking integrated CRM and marketing automation.. Match the tool to your stage rather than to the longest feature list.

    Startups and small US teams (1–50 employees): prioritize fast self-serve setup, month-to-month billing, and a free or low-cost tier. You want something running this week, not a three-month rollout.

    Mid-market (50–1,000 employees): the deciding factors are usually SSO, granular permissions, an open API, and integrations with the rest of your stack. Expect a security questionnaire and a 4–8 week evaluation.

    Enterprise (1,000+): weight the contract, not the demo — uptime SLA with credits, named support with US-hours coverage, sandbox environments, migration assistance, and a clear roadmap commitment.

    A practical shortlist method: pick two options from this list — typically AdRoll and Criteo — run the same real workflow through both for two weeks, and score them on setup time, support responsiveness, and how much manual work is left over.

    FAQ

    Retargeting Software — Frequently Asked Questions

    Quick answers to the most common questions about choosing retargeting software in 2026.

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